MasterCard® Card Linked Services
Deepen loyalty by offering customers in-the-moment recognition and seamless reward activity with our value-added data
An innovative way to reward cardholders and build loyalty
The more consistently you can provide customers with timely offers, ready information and instant gratification, the more loyal your customers will become. With the data provided by Card Linked Services (CLS), that's exactly what you can deliver. CLS can track customer spend at specific merchants, and then let you know so that you can immediately notify customers about points or cash back earned. Frankly, no other service supports MasterCard transactions like CLS.
Special capabilities to enhance loyalty and marketing programs
<h3 style="font-size:21px;">CLS connects customer cards to a powerful MasterCard-driven rules engine that monitors transactions so you can do a better job of engaging</h3>
Real-time notification
- We report cardholder spending behaviors so that you can engage with them at just the right time - when they're in "shopping mode."
Daily clearing notification
- Through APIs, we deliver notification of how your customers are spending so you can reward them properly and in a timely manner.
Couponless redemption
- We're able to simplify the redemption process by applying credit to your cardholders' monthly statements.
Marketing triggers to drive in-the-moment engagement
Deliver a specific purchase notification or marketing trigger at a specific time*
Spend Threshold
Spend Threshold
Your cardholder spends above a certain amount and receives a message: "Spend $50 or more at X merchant and receive 200 bonus points."
Purchase Frequency
Purchase Frequency
Your customer makes multiple purchases, then qualifies for a special reward: “After two more purchases at X merchant, you will receive an extra 100 points.”
Combinations
Combinations
Your cardholder purchases above a set spending threshold within an industry category and receives a message: “Receive 200 points after you spend at least $500 at sporting goods stores this month.”
Time of Day
Time of Day
Your customer makes a transaction in the morning and is served up an offer for lunch: “Visit X merchant for lunch today and receive 100 bonus points.”
Merchant Category Code
Merchant Category Code
Your cardholder spends at a specific type of merchant (gas station, restaurant, department store) and receives an offer: “Fill up your car and earn 50 points on every visit for the rest of this month.”
*NOTE: Marketing triggers described are currently in development.
